CASE STUDY
HEMA revolutionises store opening campaigns with Cape's print and social ad automation
As HEMA prepares to (re)open hundreds of stores in the coming years, they leverage Cape's creative automation to streamline the creation of social and print campaigns. This move saves time, reduces costs, and ensures consistency across all their advertising channels.
Challenge
HEMA's rapid store reopenings, averaging four to five each week, require a unique and tailored campaign for each new store. Previously, ensuring each store had its own campaign added significant workload and complexity. This process involved frequent back-and-forth communications, substantial money investments and consumed around four hours per campaign. Print ads were especially resource-intensive as they needed separate briefs for copy, location info, and ad formats for each newspaper.
Objective
Campaign Localisation
Industry
(Online) Retail
Solutions
HEMA centralises store information, ad copy, and product details in a content feed and updates all data on a weekly basis. From this central source, Cape automatically generates print ads tailored to each newspaper's specifications, as provided by HEMA's agency Magna. Additionally, Cape creates social media ads in story and 1:1 formats, targeting the right audience on Meta with precise location targeting.
“This solution saves hours of work for two departments every week. We knew that Cape was able to automate the social campaigns for us, but the fact that they built the print solution for us was the real bonus here.”
Leontien Boere - Channel Marketeer @ HEMA
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