Latest News
Blog
3 min read
20 November 2024
Navigating the Challenges of Retail Media
More and more major retailers are launching and managing their own advertising platforms, a trend known as retail media. In 2023, Amazon led the way, earning $46.9 billion from ads, mostly from sponsored ads on its site. While retail media offers big growth opportunities, it also comes with challenges. Let’s take a closer look at some of the key challenges and how to overcome them.
Products and features
4 min read
23 October 2024
Streamlining Google Ads Approval: How Cape Prevents Ad Rejections
One of the most frustrating challenges marketers face when running Google Ads campaigns is ad rejection. These ad rejections not only delay launches but can also impact performance metrics, costing valuable time and money.
Blog
4 min read
21 October 2024
Revolutionising Display Advertising: How Automation Transforms Ad Creation
Display ads have long been a cornerstone of digital advertising, offering businesses a visually appealing way to engage with potential customers. However, not all display ads are created equal. In this blog, we’ll guide you through the challenges and solutions that come with display advertising!
