Streamlining Google Ads Approval: How Cape Prevents Ad Rejections

One of the most frustrating challenges marketers face when running Google Ads campaigns is ad rejection. These ad rejections not only delay launches but can also impact performance metrics, costing valuable time and money. 

At Cape, we’ve seen how much this affects our clients, with ad rejection being a top concern during product demos and discovery sessions. That’s why we have built-in solutions to ensure your creatives meet Google Ads’ requirements every step of the way, reducing the risk of rejection and keeping your campaigns on track. 

Here’s how we make sure your creatives stay compliant and optimised throughout the process:

1. Warnings During Template Creation 

One of the first moments for errors to occur is during the Template Designer process. Our Template Designer flags potential issues early on. For example, if a designer tries to use a 2000x2000 image (which is too large for most display ads), the system will automatically notify you that the image needs optimisation. These warnings help catch issues before they become bigger problems down the line.

2. Optimising Creatives for Google Platforms 

Once a template is completed, the designer can see how well the creative will work across Google’s different platforms. This includes a file size calculator that breaks down which layers are consuming the most space. Designers can then adjust accordingly to ensure the creatives meet Google’s size restrictions before exporting.

3. Smart Alerts During Creative Versioning 

During creative versioning, changes to images or assets can sometimes push file sizes past acceptable limits. Our Creative Builder provides real-time feedback when an image is too large and offers lossless compression. This allows you to reduce file sizes without sacrificing visual quality, ensuring your creative meets the standards without compromise.

4. Validations at Publishing 

Before the creatives go live, our system performs checks to identify any missing data that could lead to ad rejection. If any issues are detected, the system will block the ad from being published, allowing you to resolve the errors before they impact your campaign’s performance. All correct entries will be published as expected.

Cape can help you run your Google Ads campaigns smoothly by catching issues at every step, from design to publishing! These tools help you avoid costly rejections and keep your marketing efforts on track, so you can focus on what matters most: delivering impactful ads that drive results.