Artificial intelligence is taking a pivotal role in the global landscape, especially in marketing and the process of creating digital campaigns. Cape is staying ahead of the curve with a number of AI enabled automation features that we showcased on our latest webinar titled “Elevate and automate: Unleashing AI in creative campaigns with Cape”.
During this webinar, we took a deep dive into a range of the functions of our platform led by our hosts Maria Bravo, our International Business Development Manager; Tom Verboven, our Product Owner; and Max Dobbelsteen, our Product Designer.
Summary
AI-powered creative analysis and creative enhancement: this consists of using AI-driven insights to analyse video and raw image materials, giving users the ability to align content with best practices for relevant platforms and brand guidelines.
Enhance creatives using features like the background and object remover, image editor, upscaler, and expander. You can even create creatives using Cape’s AI features through prompt based image generation, voice over creation and copy generation through a Chat GPT integration to the platform. Cape’s AI features also allow users to precisely tag and label content with unprecedented precision and efficiency, making the entire campaign creation process faster, better, and easier.
Sidekick: Cape’s in-tool AI driven helper, which allows you to navigate the platform easily, answering all your questions about the functionalities of the Cape environment and offering valuable insights into your campaigns.
Coming soon: we revealed a few exciting things that are coming up in our development pipeline like automatic A/B variation and eventually having the ability to create fully chat driven campaigns.
AI is an extremely powerful new technology that we’re excited to integrate more into our platform and allow you to leverage it to improve your campaign creation process. If you’re interested in finding out more, don’t hesitate to reach out to our sales team for a demo at Sales@cape.io
Latest News
Blog
3 min read
20 November 2024
Navigating the Challenges of Retail Media
More and more major retailers are launching and managing their own advertising platforms, a trend known as retail media. In 2023, Amazon led the way, earning $46.9 billion from ads, mostly from sponsored ads on its site. While retail media offers big growth opportunities, it also comes with challenges. Let’s take a closer look at some of the key challenges and how to overcome them.
Products and features
4 min read
23 October 2024
Streamlining Google Ads Approval: How Cape Prevents Ad Rejections
One of the most frustrating challenges marketers face when running Google Ads campaigns is ad rejection. These ad rejections not only delay launches but can also impact performance metrics, costing valuable time and money.
Blog
4 min read
21 October 2024
Revolutionising Display Advertising: How Automation Transforms Ad Creation
Display ads have long been a cornerstone of digital advertising, offering businesses a visually appealing way to engage with potential customers. However, not all display ads are created equal. In this blog, we’ll guide you through the challenges and solutions that come with display advertising!
